AURUM BY GUÐBJÖRG CREATES ICELANDIC JEWELLERY INSPIRED BY ‘SENUA’S SAGA: HELLBLADE II’
Senua’s Saga: Hellblade II, the hugely anticipated single-player story game from Ninja Theory, officially launched on the 21st May 2024. The sequel to the 2017 award winning game ‘Hellblade: Senua’s Sacrifice’, the game follows Celtic warrior Senua, who returns in a brutal journey of survival through the myth and torment of Viking Iceland.
For the very first time, world class Icelandic jeweller Guðbjörg Kristín Ingvarsdóttir (AURUM by Guðbjörg) has worked closely with Xbox and Ninja Theory, to create a custom jewellery headpiece for the BAFTA award winning actress Melina Juergens, who plays the eponymous Senua.
Both AURUM by Guðbjörg and Ninja Theory, through jewellery and Senua’s Saga: Hellblade II respectively, have harnessed their creativity to celebrate the truly special qualities of the Icelandic culture and landscape. A true wonder of nature, a land of lava, black sand and fire.
Inspired by these foundations, AURUM ignited by the idea of a headpiece created with 10th century Viking materials and techniques, and loosely resembling the iconic leather headpiece Senua wears in the game. The piece is made from hammered oxidised silver, assembled through layers of Sea Eagle wings, in reference the mythological Norse guardian spirits; who warriors of the time believed a symbol of protection.Jewellery making, typically a delicate and elegant process. Here, Guðbjörg stars in this spellbinding content piece illustrating her journey of creating this headpiece, invoking the spirit of Senua and Iceland in all its spectacle and savagery.
CEO and co-founder Karl Jóhann Jóhannsson adds:
“We feel very privileged to have been chosen as the jewellery brand to create this unique jewellery piece inspired by Senua’s Saga: Hellblade II. As an Icelandic brand our jewellery takes inspiration from Icelandic nature and the dramatic landscape of fire and ice. It was a pleasure to work with Ninja Theory and Xbox to bring the designs to life. Our Chief Designer and Goldsmith Guðbjörg Kristín Ingvarsdóttir created the custom headpiece using materials informed by Viking Iceland and its raw environment.”
Since the brand launched in 1999, AURUM has consistently demonstrated high standards of environmental responsibility, community involvement and integrity. All the jewellery is handcrafted in the brand’s atelier in Reykjavik, exclusively from recycled gold and silver, lab grown diamonds, and precious gems.
Senua’s Saga: Hellblade II released on 21st May, 2024, for Xbox Series X|S, PC, and Steam, and will be available to play on day one on Xbox Game Pass.
AURUM BY GUÐBJÖRG LAUNCH EAGLE COLLECTION
"The white-tailed eagle - a symbol of freedom and strength”
Aurum soar into the new season with a striking new collection - Eagle. Inspired by this majestic bird found in Iceland, the white-tailed eagle is a symbol of freedom and strength and emblematic of the start of a new year.
Goldsmith and head designer Guðbjörg turns to her homeland for inspiration and to Jónas Hallgrímmsson, one of Iceland's most beloved poets, whose poem titled Hornbjarg (Horn Crag) was a source of inspiration for the collection.
Horn Crag
High on Horn Crag's summit
(you hear them say out west)
a single snow-white eagle
sits on its lonely nest.
Guðbjörg comments:
“Hornbjarg is one of the most spectacular places in Iceland, being the heart of Hornstrandir, Iceland's northernmost peninsula. It is named after the "Horn", a jagged rock that juts out to the north. Hornbjarg is home to one of the largest bird reserves in the country. Even though it faces directly north and there is often surface ice over the sea, its vegetation is incredibly lush.”
The collection includes a dramatic selection of necklaces featuring the full span of eagle’s wings, as well as earrings, ear crawlers, bracelets and rings depicting the bird’s feathers in contemporary styles and settings.
Respecting nature and preserving the environment is part of Aurum’s ethos and the eco-friendly collection is crafted in recycled 925 sterling silver, oxisided silver and 14K gold plated sterling silver.
Discover the new Eagle collection online at www.aurumiceland.com as well as in the brand’s flagship store in Reykjavik.
MERCER KEEBLE PR APPOINTED BY FINE JEWELLERY BRAND LATITUDE JEWELRY
Mercer Keeble Ltd has been appointed to represent the contemporary Brazilian fine jewellery brand Latitude Jewelry.
The brand, which launched in 2019, was founded by CEO and jewellery designer Gabriela Rodrigues. Born in Brazil, her lifelong love affair with aviation and travel was sparked at an early age by her mother, Lúcia who was an air traffic controller. Gabi, inspired by her mother, also became an air traffic controller in Brazil and worked in the aviation industry for many years, travelling widely around the world. It was behind the scenes of aviation and with this privileged view, among maps, radars, routes and some of the most beautiful destinations in the world, that the attentive eye of Gabriela sought inspiration for her debut in the jewellery market.
Latitude Jewelry is fine jewellery brand which has a travel DNA running through it. It is also characterised by Gabriela’s Brazilian heritage, her sense of adventure, her love of colour and bold design. Like travel mementos, the distinctive jewels are based on the designer's memories and experiences and are designed to be highly collectible, versatile and practical. Travel references and themes run throughout the designs from the wind rose, to globe motifs, flight routes and co-ordinates.
Diamonds and precious stones such as emeralds, sapphires and topaz join the colours of ornamental stones such as lapis lazuli and malachite, creating differentiated combinations, bringing modernity to pieces made in 18k yellow gold and white gold. The brand seeks to honour cultures, discover destinations and awaken the adventurous spirit of those who wear them.
https://www.latitudejewelry.com